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Alex Waldrop
Alex Waldrop is president and chief executive officer of the National Thoroughbred Racing Association. Send Alex your thoughts and comments using the Comments button below, and check back often for new blog entries.


Posted: Friday, June 13, 2008   


MORE FROM ALEX WALDROP...
November 8:  Initial Reflections
November 5:  Breeders' Cup Memories

Dana, We Are Reading ... and Listening ...

I read a blog this afternoon at GreenButGame.org in which the host took us to task for not doing more to promote reigning Horse of the Year Curlin's next start Saturday in the Stephen Foster Handicap at Churchill Downs. First of all, Dana is right in that we probably should have done more to promote the race. Like others fans, we might be hampered by the post Triple Crown blues after a five week stretch that proved to be a very busy and emotional period for the staff at the NTRA.
 
We were hampered by other factors as well in the coverage of Curlin. Unfortunately, up until entry time of Wednesday, the Curlin team was sending conflicting messages about whether or not Curlin would actually be entered in the race and even then they continued to hedge.
 
The prospect of garnering national television for Saturday's race is even more problematic. ESPN/ESPN2 schedules its telecasts months and in some cases years in advance. We are looking into coverage on ESPNews (now in some 60 million homes) and we’re hopeful that ESPN and others will cover the Stephen Foster as the news story it is.
 
Despite these hurdles, we are in total agreement that our sport needs to do all it can do to promote its stars. And aside from Big Brown there is no bigger star than Curlin as he seeks to surpass the legendary Cigar in career earnings. Saturday afternoon, like many fans, I'll be seeking out a way to watch Curlin as he moves one step closer to history.
 
Dana also had a link to a blog about next week's hearings in Washington, D.C. I'll be writing about my testimony and thoughts on what promises to be a media frenzy in the next couple of days.


User Comments

 
25 total comments for "Dana, We Are Reading ... and Listening ..."

Vicki Shannon (9/23/2008 12:56 PM)
Hi Alex, I lived in Lexington for many years and fell in love with the thoroughbred industry while working for Anita and Preston Madden. I'm in DC now, working for another horseman, Hermen Greenberg. I read with great interest the article about the NRTA marketing summit recently held in Las Vegas. I think the idea of "ambassadors" for racing at the different tracks is great. So few people have been exposed to the sport and need a proper introduction. Kudos to the gentleman who came up with this idea and I hope it will be executed nationwide. I have spent (and continue to do so) many fun days at Keeneland and other tracks (I'm biased about racing in KY). Responsible throughbred racing is thrilling and I only hope we will be successful in encouraging a new generation to become involved. There is much fun and comaraderie to be had, so sign me up!

Furever Furlong (6/23/2008 2:08 PM)
I agree with MindsetAW. If I want to watch a horse race I have to go to some second rate sports bar to see it; where I am usually put in the back corner of the bar away from all the other patrons as if I have leprosy or something. Then I am forced to watch the race on a small outdated TV with no sound. Ever try and watch a horse race with no sound? Worse, ever try and watch a horse race while a meaningless baseball game blares in the background? It su@#s! To make matters worse, multiple races are now being shown on split or quarter screens on TV’s that are already way too small. Half the time I have to go home and watch the race all over again on this site just to find out who won. I don't know how many times I have driven across town to see race only to learn that it is not being shown. This isn’t what horse racing should be folks.

Al Gobbi (6/19/2008 10:03 PM)
I see that it meantioned 15 races, but I only saw 14. What is the other?

Denis Jacobson (6/18/2008 12:55 PM)
One of the biggest disappointments is the inability to see horse races on T.V. I purchased Direct T.V. in order to get TVG, but many really good races are only available on HRTV. Sadly, I can't even get that with Direct T.V. All major Grade One races should be available if you really want to promote the sport. The fact that the Stephen Foster was not available hurtsa the sport. Likewise, according to the schedule I recently saw the Travers is not going to be on ESPN. If true and Big Brown runs another blown marketing opportunity.

lisa (6/18/2008 9:53 AM)
Hi Alex, I agree that the coverage on Curlin should be #1 on the list. You should read the story on ESPN by Paul Moran "How Good Is This" he sums it all up.The media needs to start following Curlin whever he goes, because he is going to be the next top horse of all time......

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