SimplexGrinnell Enters Relationship With NTRA for Life Safety and Property Protection

The National Thoroughbred Racing Association (NTRA) announced today that SimplexGrinnell has signed on to become a safety partner with NTRA Advantage, the NTRA’s group purchasing program. As part of the partnership, SimplexGrinnell will offer discounts next year on its wide array of fire, life-safety and property protection products and services to NTRA-member tracks, farms, organizations and individual members in Kentucky. 

“With its longstanding reputation as one of the top fire and life-safety companies in the United States and Canada, SimplexGrinnell is an important resource for our members who rely on NTRA Advantage to deliver quality, competitively-priced products for their farm and track operations,” said Bryan Pettigrew, Senior Vice President of NTRA Advantage. “Sometime after the initial launch in Kentucky in 2013, we hope to roll out the SimplexGrinnell program nationally.”

“SimplexGrinnell is delighted to partner with the NTRA,” said Jim Madson, Vice President of Sales at SimplexGrinnell. “The high premium the Thoroughbred industry places on safety aligns with our focus as a Tyco business on advancing safety and security by finding smarter ways to save, improve businesses and protect where people live and work. We are confident that horse professionals throughout Kentucky will find our wide array of life-safety products and services very attractive. We look forward to working together to provide them with cost-effective solutions.”

NTRA members that can realize savings through NTRA Advantage include racetracks, owners, breeders and trainers. Equine organizations utilizing the Advantage program extend well beyond the realm of Thoroughbred racing. These include the American Quarter Horse Association, the U.S. Equestrian Federation, the U.S. Trotting Association, Harness Tracks of America and the U.S. Polo Association.

NTRA Advantage delivers substantial cost savings—through local dealers—on products and services from such nationally known vendors as Valvoline, John Deere, UPS, Sherwin-Williams, OfficeMax and Hagyard Pharmacy.

In 2012, the NTRA Advantage program topped the $100 million mark in savings to the horse industry since the inception of the NTRA’s group purchasing arm in 2002. In all, NTRA Advantage sales of goods and services since 2002 exceed $600 million.

SimplexGrinnell, a Tyco business, is a longtime leader in fire, life safety and property protection, with one million customers and a history that dates back to the 1800s. SimplexGrinnell is advancing safety and security by delivering customized solutions using its wide array of fire alarm, fire sprinkler, fire suppression, integrated security, emergency communications and time systems services. SimplexGrinnell serves customers through a network of 150 company-owned offices in the United States and Canada. For additional information or to locate the nearest SimplexGrinnell district office, visit

The NTRA is a broad-based coalition of horse racing interests consisting of leading Thoroughbred racetracks, owners, breeders, trainers, horseplayers and affiliated horse racing associations, charged with increasing the popularity of horse racing and improving economic conditions for industry participants. The NTRA has offices in Lexington, Ky., and New York City. NTRA press releases appear on the NTRA web site,

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