The screenshot above shows the creative was notapolitica.it skirts political polling restrictions.
The “Race of the Senat,” an “illegal race,” was held at the Hippodrome of San Nicola in Italy a few days ago and the finishing times of the horses were reported on the website notapolitica.it. Because the race was illegal, the website only reports the finishing times of the various stables.
In the Race of the Senat, Bien Comun won with a finishing time of :37, a full four seconds ahead of the second-place finisher, Maison Liberte.
This “race” wasn’t an actual “illegal horse race” at all.
The report on the “race” is actually a coded message about the polling being conducted in Italy in the last two weeks before their parliamentary elections. According to Italian law, pollsters who are hired by private entities are not allowed to publish any of their findings within two weeks of an election so as not to influence the outcome in any way.
Pollsters there have found a clever way to get around that ban. They have set up notapolitica.it to report the results of these “illegal horse races” that take place around Italy. The barns, like Bien Comun, the winner of the “Race of the Senat,” have very similar names to the political parties, like Italy’s center-left Italia Bene Comune. The names of the tracks are the pollsters and the names of the jockeys are the names of the party leaders.
Notapolitica.it’s editor, Michele di Lollo, denied to Reuters that his illegal race results were coded messages.
He’s sticking to his story. “It’s just a game,” he told Reuters. “But everyone can interpret it as they want, if you know what I mean."