BREEDERS’ CUP AND JOHN DEERE RENEW AND EXPAND MULTI-YEAR PARTNERSHIP
John Deere Named Title Partner of $1 million John Deere Breeders’ Cup Juvenile Fillies Turf
LEXINGTON, Ky. (Aug. 23, 2024) — Breeders’ Cup Limited and John Deere have announced the renewal of a multi-year partnership solidifying John Deere as the Official Supplier of Agricultural, Turf, and Construction Equipment for the Breeders’ Cup World Championships.
Under the agreement, John Deere becomes the name-in-title partner of the $1 million John Deere Breeders’ Cup Juvenile Fillies Turf (G1), which will be run on Future Stars Friday, Nov. 1, at this year’s World Championships.
“John Deere is immensely proud to be the official supplier of agricultural, turf and construction equipment for the Breeders’ Cup World Championships and the Thoroughbred breeding and racing industry dating to 2002. This year, we are equally excited to expand our partnership with the Breeders’ Cup to include title sponsorship of the John Deere Breeders’ Cup Juvenile Fillies Turf,” said Auston Till, Equine Business Manager, John Deere Ag & Turf.
“We are delighted that John Deere has continued to partner with the Breeders’ Cup. They remain a trusted resource for horsemen of many disciplines and have shown fantastic support of equestrian sports on a global scale,” said Heather Higgins, Senior Vice President of Corporate Partnerships for Breeders’ Cup Limited. “John Deere has enjoyed a long association with the World Championships, and we look forward to expanding our partnership.”
John Deere will also partner with Breeders’ Cup in entitling the John Deere Turf Course and the John Deere Dirt Course at the World Championships and will present the John Deere Award to an outstanding Thoroughbred breeder of a Breeders’ Cup contender upon completion of the two-day global festival of racing.
John Deere has offered exclusive equine discounts through the National Thoroughbred Racing Association’s NTRA Advantage program since 2002 and has been the official equipment supplier of the NTRA since 2001.
“The longstanding collaboration between John Deere and the Thoroughbred breeding and racing industry is critical in keeping our farms and racetracks supplied with the highest standard equipment,” said NTRA President and CEO Tom Rooney. “The NTRA Advantage Equine Discounts program partners with John Deere to provide significant savings to the entire Thoroughbred racing industry, which may then be channeled toward initiatives that help grow and expand the sport. We are excited for the announcement of this multi-year agreement, which further demonstrates that horse racing and John Deere go hand in hand.”
Featuring 14 Grade 1 races and more than $34 million in purses and awards, the 2024 World Championships will entertain fans from around the globe as the sport’s best horses, owners, breeders, trainers, and jockeys compete over two days of world-class racing Nov. 1-2 at Del Mar Thoroughbred Club in Del Mar, California. Attendees will enjoy outstanding culinary experiences, high fashion, and top entertainment at Del Mar, “Where the Turf meets the Surf” on the shores of the Pacific Ocean, as the World Championships are held at the seaside oval for a third time.
ABOUT JOHN DEERE
Deere & Company (www.JohnDeere.com) is a global leader in the delivery of agricultural, turf, construction, and forestry equipment. We help our customers push the boundaries of what’s possible in ways that are more productive and sustainable to help life leap forward. Our technology-enabled products including the John Deere Autonomous 8R Tractor, See & Spray™, and E-Power Backhoe are just some of the ways we help meet the world’s increasing need for food, shelter, and infrastructure. Deere & Company also provides financial services through John Deere Financial.
For more information on Deere & Company, visit us at www.deere.com/en/news.
Equine Discounts provides exclusive discounts on nationally known products for everyone in the horse world. We are currently partnered with John Deere, Big Ass Fans, Sherwin Williams, ODP Business Solutions, and Farmers Insurance. We offer equine members steep discounts on everything from paint, fans, and office supplies to farm equipment such as tractors, mowers, hay equipment and Gators™!
ABOUT BREEDERS’ CUP
Breeders’ Cup Limited administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships, as well as the Breeders’ Cup Challenge Series: Win and You’re In, which provides automatic starting positions into the Championships races through an 82-race series hosted by 12 countries, and the U.S.-based Dirt Dozen Bonus Series. The Breeders’ Cup operates under the national, uniform rules and regulations of the Horseracing Integrity and Safety Authority (HISA) and its Horseracing Integrity & Welfare Unit (HIWU).
The 2024 Breeders’ Cup World Championships, featuring 14 Grade 1 Championship races run during a two-day festival worth more than $34 million in purses and awards, will be held Nov. 1-2 at Del Mar in Del Mar, California. The 2025 World Championships will also be held at Del Mar on Oct. 31-Nov. 1. The Championships will be televised live by NBC Sports. Press releases appear on the Breeders’ Cup website, BreedersCup.com. You can also follow the Breeders’ Cup on social media.
MEDIA CONTACTS
| Claire Crosby Breeders’ Cup 847-613-5715 ccrosby@breederscup.com |
Jim Gluckson Breeders’ Cup 646-335-6835 jim@breederscup.com |