#JUSTIFYANDI SELFIE CONTEST VISITS KEENELAND WITH LIFE-SIZE CUTOUT; EQUILOTTERY TEAMING WITH NTRA TO GIVE AWAY VIP ECLIPSE AWARDS TRIP
LEXINGTON, Ky. (Thursday, October 11, 2018) – A life-size cutout of 2018 Triple Crown winner Justify will be on display at Keeneland this Friday and Saturday as the NTRA’s #JustifyandI selfie promotion begins its Road to the Eclipse Awards promotional tour.
The life-size cutout of Justify will appear at Keeneland’s The Hill Friday, Oct. 12, between noon and 4:00 p.m. The Hill, Keeneland’s designated tailgate lot, offers fans a jumbo screen TV to watch live racing and football, wagering, live music, local food trucks and free shuttles to the Grandstand. The cutout will be on hand at Sunrise Trackside at Keeneland Saturday, Oct. 13 between 7 a.m. and 10 a.m. Sunrise Trackside is a free, family-friendly event with activities for all ages:
One lucky racing fan and their guest participating in the NTRA’s #JustifyandI selfie promotion will win a free trip for two to Miami for the January 2019 Eclipse Awards – including airfare, two nights at the luxurious Turnberry Isle Miami, tickets to the Eclipse Awards ceremony, and more – thanks to EquiLottery, the company offering Kentucky’s Win Place Show, a lottery game based on the results of live horse racing, through select Kentucky Lottery retailers in March.
To enter the Kentucky’s Win Place Show #JustifyandI VIP Fan Experience, fans should post a selfie with Justify (or the life-size cutout) to Twitter and use the hashtag #JustifyandI, which was established by the NTRA to celebrate the undefeated 3-year-old Thoroughbred and his special connection with horse enthusiasts around the world. Tagging @NTRA on Twitter or posting an image to the wall of the official NTRA Facebook page (Facebook.com/1NTRA) will also count as an official submission. All of the selfies entered will be included in a video montage shown during the Eclipse Awards ceremony.
The winning selfie will be selected by a panel of judges and determined based on the quality and composition of the image, virality, originality, and other factors. Fans unable to see Justify in person are encouraged to get creative and submit a #JustifyandI image with the Triple Crown winner on television, in a magazine, or even on a pari-mutuel ticket.
The 48th Annual Eclipse Awards, presented by Breeders’ Cup, Daily Racing Form, The Stronach Group and TVG, are set for Jan. 24, 2019, in the Sport of Kings Theatre at Gulfstream Park. The winning prize package also includes backstage access at the Eclipse Awards, a Friday morning tour of the Gulfstream Park backside to visit Eclipse Awards finalists and Pegasus World Cup contenders, passes for live racing at Gulfstream Park on Jan. 24-25, and tickets to the lavish Friday night Eclipse Awards/Pegasus World Cup party in the Gulfstream Park walking ring.
Justify became American racing’s 13th Triple Crown winner earlier this year by sweeping the Kentucky Derby presented by Woodford Reserve (G1), the Preakness Stakes (G1), and the Belmont Stakes presented by NYRA Bets (G1). The son of Scat Daddy – ridden by Mike Smith and trained by Bob Baffert for owners China Horse Club, WinStar Farm, Starlight Racing, and Head of Plains Partners – was a perfect six-for-six during his brilliant career.
About EquiLottery LLC
The creators of Kentucky’s Win Place Show, a lottery game based on the results of live horse racing being offered by the Kentucky Lottery beginning March of 2019, EquiLottery has evolved into the leader of a new live sports category for state and provincial lotteries. Developing a series of live sports games of pure chance protected by US and Canadian patents, EquiLottery supports its lottery offerings through a series of products and services that make its games plug-and-play for its state lottery customers. These include systems integrations, plug and play mobile apps, video streaming, intellectual property licensing, sports licensing, horsemen negotiations, calendar development, data licensing, second chance raffle prizes and multi-channel marketing support.
About The Eclipse Awards
Eclipse Awards are bestowed upon the Thoroughbred horses and individuals whose outstanding achievements have earned them the title of Champion in their respective divisions. The Eclipse Awards are named after the great 18th-Century racehorse and foundation sire Eclipse, who began racing at age five and was undefeated in 18 starts, including eight walkovers. Eclipse sired the winners of 344 races, including three Epsom Derbies.
About the NTRA
The NTRA, based in Lexington, Ky., is a broad-based coalition of more than 100 horse racing interests and thousands of individual stakeholders consisting of horseplayers, racetrack operators, owners, breeders, trainers and affiliated horse racing associations, charged with increasing the popularity, welfare and integrity of Thoroughbred racing through consensus-based leadership, legislative advocacy, safety and integrity initiatives, fan engagement and corporate partner development. The NTRA owns and manages the NTRA Safety and Integrity Alliance; NTRA.com; the Eclipse Awards; the National Horseplayers Championship; NTRA Advantage, a corporate partner sales and sponsorship program; and Horse PAC®, a federal political action committee. NTRA press releases appear on NTRA.com, Twitter (@ntra) and Facebook (facebook.com/1NTRA).